Job purpose:
To ensure the achievement of organizational goals by leading the development and marketing of the Bank’s products and services. Responsible for sales campaigns in the branch network and developing marketing strategies to drive business growth. Coordinating social media (digital) marketing for OBUL and fostering socially responsible corporate citizenship.
Key Result Areas:
Strategic Planning and Business Strategy
• Develop and implement a communication strategy for the bank aligned to the banks strategic plan.
• Design, implement, and facilitate the development of the annual marketing plan for the bank.
• Oversee the bank’s Products development and their promotion in the market,
• Plan and administer the bank’s Marketing Operations budget, support development of branch marketing budgets, branch opening, and promotion,
• Work with Executive Management in conceptualizing organizational plans to strengthen market position and market growth,
• Work with the Business Head in preparing strategic business plans and overall marketing strategy.
Product and Business development
• Co-ordinate implementation of structured marketing campaigns and packaging of products and services to achieve sales and market share budgets.
• Co-ordinating the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters to promote the organization as a whole
• Develop, pilot, and document new product methodologies ensuring that innovative and customer focused products are designed with transformation in mind.
• Ensure a “buy-in” and involvement of operations and management team in new product/market development decisions.
Public Relations (Communication and External Affairs)
• Develop and ensure maintenance of good media, government, and community relations.
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations.
• Develop and ensure that corporate standards and instructions are properly implemented and maintained organization wide.
• Ensure publications and marketing materials are produced in line with the corporate guidelines.
• Organizing and attending events such as conferences, seminars, receptions and exhibitions.
• Liaising closely with head office and branch offices in tracking product awareness, perceptions, and needs relating to the products and services.
• Ensure an effective internal staff communication strategy and approach including monthly newsletter and staff communications activities and events.
Customer care and service
• Ensure an effective and professional image to the customer and an accurate portrayal of business strategies across all social media platforms.
• Manage customer queries and resolve their complaints, Organize and implement client relations including client satisfaction surveys and client development activities,
• Establish and ensure the delivery of high-quality service standards to clients in responding to inquiries, requests, and issues, set and take corrective actions against significant deviations from set service quality standards.
Human Resources Management
• Responsible for the performance management of line staff
Requirements
Qualifications & Experience
• Bachelor’s degree in a business-related field
• Professional qualification in Marketing (CIM), chartered marketer
• 3 years’ experience in marketing function management, having worked in a customer-oriented business organization.
Job application procedure
Interested and qualified, Click here to apply.
More Information
- Address Kampala, Uganda, East Africa
