Marketing and Innovations Director
Purpose of Role:
To achieve the company’s market share and revenue objectives while building a sustainable portfolio of brands spreading across all consumer needs and occasions in line with the UBL strategic pillars.
Accountabilities
• Formulate and develop the overall marketing objectives, strategic sales programmes and marketing policies including tactics in line with the company short and long term goals.
• Identifying and developing the company advertising objectives, strategy and working with the Advertising Agencies to create and roll out brand campaigns that reinforce the company brands positioning, create brand awareness, protect market share and ultimately create demand for UBL brands.
• Development of promotional strategy and ensure implementation, and effectiveness of the plans through measurement &evaluation.
• Ensure brand executions meet the required Diageo Marketing Code (DMC), DDC and brand promoter standards.
• Formulate and ensure implementation of market research programmes.
• Identify current and future market opportunities to innovate for thereby growing revenue and ensuing sustainability.
• Portfolio optimisation; delist brands that are uneconomical to the company.
• Ensure safe working environment and ensure maintenance of ISO 9000 Quality System.
Qualifications and Experience Required:
Qualifications
• A Bachelors degree in a business related field
• Professional qualification in Marketing (CIM) or MBA
Experience
• At least 10 years experience with senior management experience of -5 – 10 years in Sales and Marketing at a FMCG company
Barriers to Success in Role (Optional):
• Poor inter personal skills/ people management
• Inexperienced with Stake holder management
• No experience with field sales
HOW TO APPLY
Interested applicants click here to apply
More Information
- Address Kampala, Uganda, East Africa
