The Trade Marketing Manager role is responsible for developing and executing business and marketing strategies and integrated programs that drive profitable growth and increase the long-term value of our brands in various channels and partners across the trade. At the core of this is to drive top of mind awareness and love for KI brands at the retail point of sale through in store execution excellence. The incumbent will lead in ensuring consistent achievement of numeric and weighted distribution of KI brands, as well as driving visibility of our products in the most cost-effective way
KEY ACCOUNTABILITIES
• Execute and implement merchandising and visibility guidelines, promotion strategy, POSM, and other trade activities direction for both general trade and modern trade as per business picture of Success.
• Manage the implementation of plans for merchandising and promotion in the outlets in order to achieve brand, volume and share objectives and targets.
• Manage the deployment of marketing communication materials and lead the implementation of BTL communication objectives aligned to the specific brand objective.
• Develop, execute and perform programs created to enhance store and trade presence within retail and wholesale outlets in order to ensure that availability is maximized in line with brand strategies.
• Manage the merchandising deployment for campaigns in the Trade channel, content & support creation management, implementation and analytical and qualitative evaluation.
• Provide trade and channel insight during Innovation & Renovation projects, including the development and communication of the trade launch and deliver a new product launch to the market & ensure effective implementation of the plan.
• Collaboration with commercial team at all times for clarity of objectives, progress and future Below The Line action plans so that effective planning and in-market activities can be implemented in a timely, efficient and effective manner.
• Design and Implement Promotional plans and strategies by channel or regions.
• Develop a training and team development plan for the field team and shelf stockers to execute the trade marketing plan.
• Manage third party agencies executing BTL and branding activities in trade.
Manage contracted retail outlets in terms of contract compliance, optimal maintenance and placement of company material.
EDUCATION AND SKILLS REQUIRED
• Must have a bachelor’s degree in Sales, Marketing, or any other business-related field.
• Must have over 5 years’ working experience in sales and marketing departments of a business in a FMCG and highly competitive environment.
• Minimum 3 years’ experience in a trade marketing management or category management role, additional Sales experience is an added advantage.
• Experience must cover budget management, marketing planning and portfolio marketing mix management.
• Strong project management abilities in order to effectively oversee an organization’s strategy and project implementation.
• Excellent interpersonal skills are valuable for collaborating with colleagues, overseeing personnel, and representing an organization.
• Strong analytical abilities and commercial understanding with intellect and curiosity.
• Proactive and assertive with strong relational and networking skills.
• Strong time management skills and self-motivation skills.
• Able to work under pressure and to meet strict deadlines under minimal supervision.
• A suitable candidate will also demonstrate strong business acumen and have proven planning skills and executive presence.
How to apply
Interested applicants? Click here to apply
