Digital Marketing Executive job at Human Capital Business Solution

Description
Human Capital Business Solutions Ltd is a Boutique Human Resources Consultancy Firm that specializes in strategic HR Consulting, Talent Acquisition & Development, Risk Management and Business Process Outsourced Services with our Headquarters based in Uganda and Country Office in Tanzania.
On behalf of our client a leading Asset Integrity Assurance and Training Services company we are looking for a competent and experienced Digital Marketing Executive to be based in Uganda.

Job Location: Kampala, Uganda.

Job Summary
As the Digital Marketing Executive, your role is to support and execute the digital marketing and social media strategies of the organization. You will be responsible for creating engaging content, managing social media platforms, implementing digital campaigns, and analyzing performance metrics. Your creativity, attention to detail, and strong communication skills will be instrumental in driving brand awareness, increasing online engagement, and optimizing our digital presence.

Key Responsibilities
• Oversee a social media strategy and review all content for errors to ensure compliance with the company’s policy and international standards.
• Manage and maintain the company website.
• Write and optimize content for the website and social networking accounts such as LinkedIn, Facebook, and Twitter.
• Track and analyses website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving the conversion rate.
• Continually work on the Search Engine Optimization of the website
• Fix any errors or bugs in online content.
• Edit and post videos, podcasts, and audio content on social media platforms/channel.
• Schedule E-mail Marketing as needed.
• Create online banner adverts and oversee pay-per-click ad management.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing. Develop and execute digital marketing and social media strategies to enhance brand awareness, engagement, and reach our target audience.
• Create compelling content for various digital platforms, including social media posts, blog articles, website copies, and email newsletters, while maintaining brand consistency and tone.
• Manage and monitor social media accounts, including content scheduling, responding to comments/messages, and tracking performance metrics.
• Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings and increase website visibility.
• Conduct market research, competitor analysis, and keyword research to identify content opportunities and optimize SEO strategies.
• Plan and execute email marketing campaigns, including segmentation, content creation, and monitoring of key email metrics to improve customer engagement and retention.
• Collaborate with cross-functional teams, such as design and sales, to develop visually appealing and engaging digital assets for marketing campaigns.
• Monitor and analyze website analytics, social media insights, and campaign data to measure performance, identify trends, and provide actionable recommendations for improvement.
• Stay updated with emerging trends, technologies, and best practices in digital marketing and social media. Explore new platforms and tools to enhance our digital presence.
• Prepare regular reports to communicate social media and digital marketing performance, including key metrics, campaign results, and insights, to stakeholders.

Education & Certifications
• The applicant must hold a Diploma or Bachelor’s Degree in Marketing, Communication, Business Administration, ICT or any other relevant qualification

Essential Experience
• 1 – 3 Years work experience in digital marketing
• Experience of managing and writing content for Experience of email, ad words and/or display advertising campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Excellent organizational, interpersonal and strong writing skills with ability to produce compelling content.
• Excellent understanding of digital marketing concepts.
• Experienced with B2B and B2C social media and content generation.
• Strong creative and analytical skills
• Proof reading and editorial skills with a good eye for detail.
• Strong analytical and ICT skills.
• Ability to work on multiple projects at the same time.
• Ability to work as part of a team and individually.
• Excellent time management and prioritization skills
• Knowledge of marketing principle and brand management
• Knowledge of effective social media a techniques
• Knowledge of web design and development Proven experience of working with government & donor agencies and research institutes.

Ability
• Work on own initiative with minimum supervision and to stay on task.
• Work under pressure and tight deadlines.

Personalities
• A self-starter who is creative, diplomatic, mature and decisive

Job application procedure

Candidates who meet the criteria outlined above should submit their applications, resume and academic documents in pdf format with “HCBSU-DME-DIGITAL MARKETING EXECUTIVE” as the Email subject via recruitment@hcbsltd.com
Note:
The deadline for applications is no later than 05:00 pm, Friday 22nd March 2024.
Only shortlisted applicants will be contacted. Female Candidates are encouraged to apply.

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