Job Description
The role will contribute to CCBU vision by developing and implementing a winning channel strategy, driving system and customer value and leading local operational Channel and Trade Marketing strategies.
Key Duties & Responsibilities
• Develop and execute Regional Channel & Trade Marketing Plans in the country.
• Deliver superior brand activation, shopper and channel strategies and plans.
• Generate promotional execution strategies to support sales and maximize revenue growth at regional level.
• Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in store execution.
• Develop trade marketing tools and equipment to support sales teams by category by region.
• Execute short and long-term revenue growth strategies for local customers.
• Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.
• Develop Key Customer Service Drivers to enable revenue growth and margin expansion.
• Analyze, evaluate and communicate the category performance across channels and customers.
• Responsible for the co-ordination of POS materials
• Responsible for after action reviews of all programs to glean learnings and facilitate continuous improvement and action learning.
• Supports Channel Development Manager in Direct Marketing Expenditure.
Skills, Experience & Education
Qualifications
• Minimum requirement: Bachelor’s degree in Business Administration, Marketing or related or related discipline.
• Added advantage: Relevant postgraduate qualifications.
Experience
• Minimum requirement: 5-6 years relevant experience in FMCG sales, or/and marketing
• Strong understanding of the macro business environment
• In-depth understanding of the country beverage market and understanding and appreciation of the competitive and competitor environment
• Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development, market segmentation and insights, market research
• Proven experience channel development,
Competencies
• Think on feet and act with speed.
• Decisiveness and Risk Judgment
• Strong service and work ethic
• Planning and organizing ability
• Good interpersonal skills and ability to build networks and relationships.
More Information
- Address Kampala, Uganda, East Africa
