Brand Manager job at AB InBev

JOB DETAILS:
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of this role is to develop brand plans that contribute to the delivery of the overall business goals.

Key outputs and responsibilities:
• Amongst other duties, the job holder will be responsible for the following
• Analyze data for insights & articulates brand issues and opportunities
• Articulate goals & objectives consistent with the role of the brand
• Implements winning activity plans which deliver brand strategy and objectives & in line with creative platform
• Deliver, measure and evaluate activities which win in the market to optimize performance and marketing spend effectiveness
• Project management to deliver activation on time & on budget
• Manage the timely delivery of all marketing materials required for the annual integrated brand channel plan
• Clear communication of activities & execution standards to channel & sales
• Conduct brand performance analysis
• Understanding of profit pools & value chain to recognize value drivers
• Manage internal and external stakeholders and drive excitement for the brand and its activities.
• Lead the development of the brand strategy based on agreed market opportunities and align the relevant stakeholders on the strategy
• Lead the development and execution of 360 integrated activities leveraging the agreed strategy and core creative idea

Key attributes and competencies:
• Ability to persuade and get results
• 2 years of relevant experience, preferably brand experience
• Ability to apply knowledge of the business, customers and consumers to bring new ideas to the company
• Passionate, self-starter who works with energy and enthusiasm and stays focused when faced with change, obstacles and setbacks
• Good written and verbal communication
• Strong analytics and problem-solving skills
• Executes with clarity of direction, discipline and sense of urgency to get things done
• Action and results oriented
• Considers diverse perspectives when faced with complex problems

Profile:
Education
• Bachelor’s Degree in Business, Marketing, Communication

Experience:
• In depth knowledge of Marketing, branding and relevant management experience (more than 2 years) in the same functional domain or other related positions preferably FMCG

Additional information:
• Band: VII

Job application procedure
Interested applicants?Click here to apply

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