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Google HCU Recovery – Is Your Site Ready For HCU Recovery?

It doesn’t matter if HCU or any of the more recent major updates to your core have affected you, content repair is an integral step towards success. Conduct a content audit and review the GSC or GA4 stats before beginning the process of creating new content.

Understanding how Google modifications are changing SEO strategy is revealing. Consider how mobile user-friendliness security, unique views and safety all play into value-oriented ranking in search results.

What is Google HCU?
Google HCU updates aim to change their ranking algorithm to focus on content that is of the user with real value, as a response to the increasing number of websites with keyword-stuffed content that do not really offer any benefit for users. This strategy attempts to combat sites that only focus on thin copy with no any real value or significance for users.

Google’s August 2022 HCU update modified the algorithm that it uses to assess the quality of websites, moving from a page-by-page assessment to a domain-wide analysis. This meant that websites deemed unhelpful could experience ranking drops across their whole domain, instead of only the individual pages.

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HCU Update also placed additional focus on sites’ mobile usability, favoring ones specifically made to work with smartphones as well as other mobile devices. Furthermore, it boosted sites that offer safe browsing as a sign that the internet is gaining importance in research as well as commerce, among other things which heavily rely on personal data security to protect users.

In September of 2023, Google’s HCU upgrade extended the idea by including Experience into their concept of E-E-A-T. This resulted in this made it more challenging for firms to increase their ranking simply by adding blogs or articles even though it could be effective prior to the HCU update it has been deemed to no longer be an effective strategy.

How to identify whether you’ve been struck by HCU?
Google’s core updates throughout 2023 and September’s Helpful Content Update caused considerable harm to many sites; even several months later, a lot of sites that were hit hard remain to fully recover from HCU.

Glenn Gabe found that only 22% of sites he is tracking had seen an increase in the amount of 20% or higher after HCU. While this may be positive, it also shows that healing isn’t easy for those affected.

If your site was affected by HCU, the first next step is identifying each of the factors that contributed to it as well as conducting a content audit to assess the impact of these factors.

Once you’ve created informative and in-depth blog posts, proceed to the more complex techniques, such as blocking spammy backlinks, eliminating affiliate links, incorporating social proof (customer testimonials, or group photos) to improve user experience and more.

If your SEO strategies aren’t working to yield results, it may be worthwhile seeking out outside help. You should seek out an experienced expert with a proven track record backed by data and evidence in order to not waste your time and money on methods that aren’t working for your website Finding an expert will allow you to avoid typical pitfalls that cost time and money.

How can I recover from HCU?
Since Google’s September 2023 HCU update, many websites have experienced dramatic decreases in terms of both rankings and traffic However, some websites show encouraging indications of regaining their status.

In the beginning, in order to begin recuperating from HCU the need for a thorough review of your content should be conducted. This involves reviewing each page of your site in order to identify any areas which could have been impacted negatively due to the HCU update and make suggestions as to the best way to fix any issues that are discovered.

Removing duplicate content, removing low-quality backlinks, optimizing title tags and meta descriptions and making sure all mobile-friendly sites have proper coding to be in place are just a few of the many tasks required to ensure that a website is operating effectively.

Be sure that your site has top-quality, unique contents if you would like Google to assess your website’s legitimacy and credibility. This will also assist users who return frequently.

Be aware that recovery from HCU may take several weeks or even months; therefore, it’s important to have an the right plan to enhance your website.

Finding an experienced SEO consultant who can implement these strategies can also be very beneficial. Look for someone with proven results, proven data and track record. Lastly, be willing to experiment with different strategies until you find the best one that is suited to your specific website and industry.

Recovering from HCU
After much effort and delay Some websites are beginning to recover from the Google’s update to the HCU in September 2023. It is crucial to keep in mind that SEO is a continuous game which requires dedication to providing high-quality information that is geared towards improving users’ experience.

Also, Google no longer considers the HCU a site-wide signal; instead, each page are now being evaluated individually to determine if they offer beneficial material or otherwise. So, even if your site is damaged by the HCU methods of recovery like content marketing are an option for recovering.

In essence, regaining the site from Google HCU means making sure that your site’s content conforms to the guidelines for E-E A-T framework. It will make sure that your website offers something of value for users, while also enhancing relations between you and your intended audience.

The process of recovering from HCU requires patience and persistence in your content creation efforts. Google continues to refine the algorithms they use, which could take time for sites to be able to fully recover. One way you can ensure this happens rapidly is by consistently producing high-quality articles that comply with Google’s guidelines and be flexible enough for future updates This way, your website stays relevant to the public and remains in line with the Google algorithm.